multinational Company analyze essays

multinational Company analyze essays There are many competing mobile phone companies in the market and more and more new entrants everyday. Nokia is one of the leading companies in the mobile phone industry and has more than 30 market segments in different countries around the world. To compare the Nokias market line in different countries different websites in five different countries were observed: Nokia United Kingdom, Nokia China, Nokia Deutschland, Nokia France, and Nokia USA to analyze the difference. First point worth mentioning is the difference in languages for the various websites of different countries. Observing this we see the localization necessary so that the local people can understand the websites info and review the product line. In most of the websites, the standardized information is translated and the main pages are designed in a similar format with some variations in the layout. However, many of the sites when most of the site links are visited the observable difference can be distinguished. Some of the phones offered in one countrys website are were not offered in the other websites, thus some cultural influences can be seen in the different websites. For example the Nokia 9500 offered in UK is not offered in France or Germany. The Nokia 9500 folds open to display a screen for internet access, receiving stock updates and emails. The UK market is more likely to purchase the 9500 for their lifestyle implementation then the market in France or Germany. The website in China emphasizes more on chatting and instant messenger and stay connected with friends. At the US website, there are emphases on the reliability and easy operation of the products; and many accessory links are provided. The website for France however does not provide the extensive accessory link provided by the US site. Nokia adapted or localized its website to best provide the information desirable for the market segment it is presenting to. In all websites ...